Photo Shoot & Art Direction
I concepted and art directed the launch photo shoot for Just Salad Rewards, building the campaign around a single-minded proposition: "Free Stuff After Every Spend." The insight was simple — getting your favorite product for free delivers a jolt of unexpected delight, and the visuals needed to match that feeling. I directed the shoot toward a vibrant, energetic, unapologetically joyful tone, pairing real people mid-reaction with craveable menu items and the free product that earned the smile.
OOH Campaign Creative
I developed the OOH creative for the Just Salad Rewards launch, translating the new brand identity into bold, high-impact placements built to stop people mid-commute. The work rolled out across key markets as the program's first major introduction to customers in the real world.
Just Salad Rewards | App UX/UI Design
I partnered closely with our Product team to design the UX/UI for the rewards experience inside the Just Salad app, shaping how members would discover, earn, and redeem across every key moment in the flow. To bring the experience to life, I vetted and managed an external illustrator and animator, directing the visual and motion work that gave the rewards section its own distinct personality within the app.
