Just Salad x Poppi | Photoshoot
I concepted and art directed the photo shoot for Just Salad's pairings collaboration with Poppi, in partnership with creator Bran Flakezz. Instead of treating the pairings as straight product shots, I built each image around a specific cultural moment the audience would recognize: the reorder-from-bed comfort meal, the morning-after reset, the backyard kiddie pool gossip session. Each pairing got its own story, its own setting, and its own energy, turning a co-branded shoot into a relatable slice-of-life series that felt equally at home in both brands' worlds.
Just Salad x Poppi | Influencer Launch Event
I developed the visual identity for a private menu tasting hosted by @bran_flakezz to celebrate the Just Salad x Poppi launch. The event brought together 25 top influencers, and the identity carried the collaboration's playful, pairings-driven world into every detail of the space — from signage and menus to on-table moments designed to be as shareable as the food itself.
