Just Salad | Market Plates Photo Shoot
Concepted and art directed the launch photo shoot for Just Salad's Market Plates line under the concept "Fancy-ish." The shoot juxtaposed high-end dining cues — white tablecloths, fancy silverware — with deliberately casual subjects like a tuxedo-vested butler in gym shorts and a room service moment in pajamas and eye patches. Each dish got its own narrative scene, with seasonal colors woven in through props to give the collection a sense of time and place.
Just Salad | Market Plates OOH Campaign
I developed the OOH creative for the Market Plates launch, extending the "Fancy-ish" concept into placements across the NYC subway, Long Island Rail Road, and newsstands. The work carried the shoot's playful tension — premium dining meets real life — into the commute and the corner, giving the new line a confident, hard-to-miss introduction across the city.
